https://youtube.com/watch?v=8bpZd5fghhM
Like this video? I write daily emails too. Get them here: https://go.blueoceanecommerce.com/email
RESOURCES MENTIONED IN THE VIDEO:
E-Commerce Elementary guide:
https://docs.google.com/document/d/1dkSE4DmfYUVwnVnfktiti1isrgla90eEQx6fjeNfvdQ/edit?usp=sharing
How to learn direct response marketing video:
https://www.youtube.com/watch?v=Rqv5yxBrR0U
How I get ideas for new products / stores video (secret product research vid):
https://youtu.be/tV-cYWqTtc0
How I make product pages that actually convert:
https://youtu.be/meyOONho0wU
PAID OFFERINGS THAT GO MORE IN-DEPTH:
E-Commerce Marketing 2020 (9 hour audio breakdown of my e-commerce marketing strategy):
https://ecommercemarketing2020.com/LEARN
6 Months to 6-Figures (6 month time management system for starting from scratch):
https://go.blueoceanecommerce.com/6m6f
Brain Dead Simple Copy (my flagship copywriting course):
https://braindeadsimplecopy.com/
Foolproof Facebook Ads (my flagship Facebook ads course):
https://go.blueoceanecommerce.com/foolprooffacebookads
P.S.: If you’re watching this the week it was uploaded we’re doing a ridiculous sale on all the courses above (+ a little bit more) for Black Friday Cyber Monday. If you’re interested in that make sure you’re on my email list as that’s where I’ll be sending out the special link to get it. (Link to sign up is at the top of the description.)
TIMESTAMPS FROM THE VIDEO:
1:05: Basic explanation of e-commerce
2:21: How I avoid competing with Amazon
3:47: The numbers behind doing $1.5M in sales
4:43: Why the products I sell are impulse buys
5:41: The type of stores I build (niche, one product, general, etc.)
7:43: Why I don’t mass-test products
8:43: What my actual goal is with e-commerce
9:38: The harsh reality of most dropshipping stores
10:02: The process I use to get better shipping times / fulfill orders
11:15: The 3 main ways to do your fulfillment with e-commerce
12:01: What countries I sell to
12:21: Recap of everything up to this point
13:09: What you need beforehand to succeed with my strategy
13:27: Basics of the skill of direct response marketing + where to learn it
14:41: The type of budget you need to get started
15:52: The type of mindset you need to succeed with e-commerce
16:21: The 3 F’s failing method
17:21: The real secrets to success (resourcefulness + grit)
19:11: The 5 key levers of e-commerce
19:35: Key lever #1: your market
20:11: Key lever #2: your creative
20:49: Key lever #3: your offer
21:47: Key lever #4: your angle
22:34: Key lever #5: logistics / customer experience
23:46: What I look for when trying to find new products to sell
32:03: How I find products to sell
35:40: How I build my online storefront with Shopify
36:28: How I drive traffic to my stores with Facebook ads
37:49: Initial product testing Facebook ads strategy
38:52: Day-by-day action steps for Days 1-4 of running ads
39:43: What to do with your ads in the most common situations
47:57: Specific examples of what I’d do based on different ad results
51:47: How I deal with and avoid Facebook ad bans (Account Management)
53:07: Most common reasons for FB ad bans
53:38: Key FB ad policies to be aware of
54:19: Tips for avoiding FB ad bans in the first place
55:19: Tips for what to do if you do get hit with a FB ad ban
57:26: The “nuclear option” strategy if all else fails
58:35: Facebook ads scaling
59:38: The 3 main ways we scale horizontally
1:00:34: Tips on how fast to scale
1:03:08: Final mindset tips
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